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3 ways to win over your customers through social media

TDS Creativos

Some say that all's fair in love and war, but… when it comes to winning over your customers, are you using every possible means to stand out from the crowd and fall in love with your brand at first sight? The most sentimental month of the year is coming to an end, and we couldn't say goodbye without giving you three ideas to help you conquer your target audience, or at least get them flirting, through social media:

1. He's fallen for influencer marketing: Given their immense popularity on Instagram, using influencers on this social network has become the preferred strategy for businesses large and small to promote their products and/or services. So much so that 86% of marketers surveyed by an agency in 2017 stated they already work with them. Below, we share some compelling data about this strategy:

• ​94% those surveyed in the aforementioned study affirm that it is an effective strategy in their overall marketing strategy.
• A survey conducted by Nielsen Regarding trust in advertising, it was determined that 66% of respondents trust consumer opinions published in digital media.
• They contribute to your website's organic search engine ranking. Note: This only applies if the influencer creates content about your brand on their blog or manages to drive traffic to your website from their followers.  

2. Win over audiences with a social media contest: While it's important to consider the social media platform where you'll run your contest, these activities will allow you to: increase brand awareness, collect useful data about your audience, build customer loyalty, increase your number of followers, and more. However! Since not everything can be perfect, here are some recommendations that will help you win people over like a true "Don Juan" through digital media:

• Safety first: Before launching your contest, draft the terms and conditions with the help of a lawyer and post them prominently. This document will be your legal foundation and will protect you from any irregularities that might arise and cause you problems.
• Business profile vs. personal profile: Because the best way to measure the effectiveness of your contest is through data, we recommend using a business profile. Its analytics module will allow you to track the effectiveness of each post, the number of people who view your profile, and its overall reach.
• Take advantage of each network's features!: Considering the features of each social network will make your contest easy for users, resulting in increased participation. For example, you could organize a like contest on Facebook or a photo contest on Instagram.
• Third-party apps: These apps will allow you to run the contest and collect information in a more organized way. However, participation may be affected since these do not depend on the social network, but on the functioning of each mobile device.

3. Enchant with Storytelling: Because it doesn't matter if it's a video on Facebook, Instagram, your website, or YouTube; the art of captivating through storytelling is one of the most valued resources for brands and consumers in modern times. We'll tell you what you need to achieve top-of-mind awareness with your consumers here:

• Define your Buyer Person: This is a semi-fictional representation of your ideal customer. It's built using demographic information, their behaviors, needs, and motivations.
• Define where you'll tell your story: Imagine confessing your love to your crush at a concert… would they hear you? Probably not! To avoid the same problem with your videos, remember to adapt them to the platform where they'll be shared. For example, if you're going to post it on Instagram Stories, remember to record a vertical video.
• Define what you'll talk about: Telling a story to sell a new product is different from telling one to talk about your company. Remember, we're in an era where attention spans are under 5 seconds, so this time is crucial for making a lasting impression.

Remember that if you need a friend to help you make sure everything goes perfectly, you can always contact us. here.

Let's work together!

Now you too can be a satisfied customer!