Back to blog

5 keys to selling your products via WhatsApp

Today, the way we sell and connect with customers has changed dramatically thanks to the internet and mobile devices. That's why sales strategies now focus on new tools like WhatsApp.

This instant messaging application has become an essential communication tool, and we can see that for ourselves, since you probably haven't gone five minutes without checking for new messages from work, friends, or family.

Por esto, a continuación te presentamos 5 claves para usar WhatsApp como un canal de comunicación y ventas:

1. Properly prepare your profile: Use a profile picture that represents your company, such as your logo. Also, edit the information visible in your bio to make it useful for users, such as your business hours.
2. Ask for permission: It's important not to invade your customers' privacy. For this reason, it's essential to ask consumers for permission to receive information through this channel. Otherwise, you could cause annoyance and, instead of building closer relationships, you'll only push your brand further away.
3. Show the human side of your brand: WhatsApp is a very private social network, and you should keep in mind that when offering your products or services, you should do so in a very human way, that is, not as a business. People don't want to be sold things; they want solutions. Send them tips, advice, and recommendations.
4. Manage business hours: This point is crucial. It's advisable to maintain business hours and avoid sending messages late at night or in the early morning. This will prevent you from being blocked or having your business spoken negatively about.
5. Don't turn your brand into spam: Nobody wants to constantly receive messages, images, and videos that clog up their phone's memory. Therefore, we recommend that you don't overuse this tool and send only one or two targeted messages per week so that users receive this information effectively.

Don't let any customer slip away; serve them in the fastest and most effective way through WhatsApp.

Did you enjoy this Sales Break TDS? Share it on your social media. And remember, if your brand needs to implement this tool, write to us here so our ideas team can help you.

Let's work together!

Now you too can be a satisfied customer!

Contact the agency

Let's work together!

Now you too can be a satisfied customer!