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November 5, 2025
Uncategorized


Focus Group, big ideas.

The Dot Studio

A focus group is a market research method designed to analyze and gather feedback on a company's products, services, and marketing campaigns. It typically involves 5 to 10 people, pre-selected based on the brand's, product's, or service's target audience, and always includes a moderator to guide the discussion. Focus group meetings can last between thirty minutes and an hour and a half, and their benefits include:

  • They facilitate the launch of new products.
  • They are useful for the rebranding process.
  • They guide digital marketing tactics.

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