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5 indicators that you don't have your digital assets organized in the company.

The Dot Studio

Digital assets are the digital resources and elements that a company uses to promote itself, communicate, and carry out marketing strategies in the digital environment. These assets can be created by the company or acquired from or leveraged on existing digital platforms and channels.

Organizing them centrally and formally helps companies avoid significant risks that can lead to substantial profit losses and damage to brand reputation. Here are 5 indicators that some of your digital assets are not organized:

1. You don't know where the passwords to access your hosting are:

A common and serious problem, but do you know what web hosting is? Think about the folders and files you store on your computer. These are stored on your computer's hard drive so they're always accessible. A website is very similar to a text document, as it needs a computer to store it on. Web hosting makes your website accessible on the internet. When you get web hosting, you're essentially renting space on a server that stores all your website's files and data. For it to work properly, it needs to be on 24/7.

2. You don't know which provider your domain is with or when it needs to be renewed.

On the other hand, a domain is a name that acts as an address people use to find your website on the internet. Registering a domain is the process of reserving a name on the internet for a specific period. Typically, the license must be renewed annually; otherwise, when the domain expires, email and web hosting services will stop working.

3. You don't know which provider your emails are using: An email provider is a service like Gmail, Outlook, or Yahoo that gives your company the technical means to send and receive emails. Believe it or not, some companies don't even know who their email provider is.

4. Social media accounts are linked to emails of staff who are no longer with your company.

It often happens that companies don't set up their social media accounts in a corporate manner and instead link them to the email addresses of people who may no longer work there. Here's a small example: The email address linked to your company's social media is Juanperez@hotmail.com, but Juan Pérez worked at the company two years ago.

5. You use a personal profile as if it were a Fan Page. 

While a personal profile is geared towards personal use, a Fanpage allows brands and businesses to promote their value propositions. Using a personal profile to promote a business significantly limits a company's ability to operate on the social network.

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