Back to blog

Brand activation, an experience to remember.

The Dot Studio

Brand activation is part of BTL advertising, since this type of campaign seeks to promote user interaction with the brand's products, to generate brand recognition for a new product, motivate customer interaction with the brand, and foster the beginning of a lasting relationship with that customer.

How to create a brand activation?

1 - Set a goal: In every campaign, it's important to be clear about what you want to achieve and keep it in mind throughout the planning process, as it will define the actions you take.

2 - Define a budget: The amount you're willing to invest is also a guide for creating your campaign, so you must determine how much money will be allocated to each element of the activation.

3 - Know your audience: To elicit a reaction from your audience and interaction with the brand, you must understand how they speak, how they act, their interests, and the best way to reach them.

4 - Create a call to action associated with your goal: This is the message that will lead your audience to perform a specific action, aligned with the campaign's objective.

Types of brand activation:

1. Creative experiences in public spaces: These involve the physical participation of attendees to facilitate audience engagement through multiple senses.

2. In-store sampling campaigns: These are designed to introduce new products to customers and interested parties. The goal is to invite participants to try the product or service for free so they can familiarize themselves with its features and experience its benefits firsthand.

3. Industry trade shows and festivals: Trade shows and festivals where organizations and companies are invited to present their products or services are quite common.

Did you enjoy this TDS Break? Share it on your social media. And remember, if your brand needs web design, write to us here so our ideas team can help you.

Let's work together!

Now you too can be a satisfied customer!

Contact the agency

Let's work together!

Now you too can be a satisfied customer!