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3 Possible Marketing Trends for 2023

The Dot Studio

The online market is constantly evolving; knowing the digital marketing trends for 2023 will help you be prepared for a new scenario.

1. Conversational marketing: The importance of interacting with your customer lies in moving from simply "talking" to "listening," or better yet, to truly conversing. Customers want personalized attention and the opportunity to talk to you about any questions, problems, or opinions.

For conversational marketing, solutions include chatbots and live contact via WhatsApp.

2. Native advertising and ad blockers: Ad blockers are extensions that allow you to remove banner ads or even the ads that appear in YouTube videos. From the user's perspective, this is a relief, but not so much from the perspective of the company investing in reaching its target audience.

Native advertising is a type of advertising that adapts to the medium in which it is inserted, making it less intrusive. So much so that it's not really perceived as advertising because it adheres to the format and editorial guidelines of the medium where it appears.

3. Influencer marketing: 

The role of the influencer will be as important, or even more so, than in 2022. According to recent data, on average, $5.20 is generated for every dollar invested in this type of marketing, making it one of the most effective strategies for marketing campaigns.

Perhaps for this reason, this type of marketing will be quite relevant in 2023. The influence that some influencers have, whether through TikTok, Instagram, or YouTube, is very tempting for many companies. They know that collaborating with them can generate a great ROI. So-called micro-influencers, influencers in a specific niche, will also see their market value increase.

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