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Responsive Design, a web experience.

The Dot Studio

Responsive web design is a web design technique that aims to ensure the correct display of a single page on different devices, from computers to tablets and smartphones. It involves resizing and positioning website elements to adapt to the width of each device, allowing for proper viewing and an improved user experience.

Smartphones are the most widely used devices for browsing the internet today, which is why digital marketing is increasingly adopting a mobile-first philosophy—that is, prioritizing mobile devices as the primary medium used by users.

This is why companies with responsive websites generate more leads and maintain a growing competitive advantage over those that don't. Responsive websites help consumers discover your site, keep them on it longer, and also generate brand recognition and positioning.

To achieve a good responsive design, it's essential to highlight the CTA (Call to Action), as users reach this point to take action. Implementing SVG (SWG) is also crucial, as it allows you to format any vector illustration so it can scale to any size. Additionally, it's necessary to consider typography, ensuring it's legible at any size, and to constantly review the website, verifying that images scale correctly. These are just some of the tips we can offer from The Dot Studio.  

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