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Steps to create a good digital strategy

TDS

Strategies are key to achieving objectives and goals. They guide us and provide a path with steps and actions to follow so we don't get lost or reduce the margin of error. They can also provide us with information later on about what to do or not to do to obtain better results.

A digital strategy requires research and analysis. Therefore, it's essential to know how to filter information according to its relevance to the strategy. You can have a lot of information, but if you don't know how to interpret it and use it to your advantage, it will simply waste your time and likely lead to a lack of clarity when it comes to implementation.

Taking into account the above, here are some steps to create a digital strategy:

1.Know your business. Who are you? What are your strengths? Weaknesses? Opportunities? Threats? You can find all of this in an analysis known as SWOT analysis, and also in a CANVA model, which gathers information such as:

• Customer segments
• Value proposition
• Channels
• Revenue streams
• Key resources
• Key activities
• Key partners
• Cost structure

2.Know the objective of the strategy. What do you want to achieve? Here it is very important to have SMART objectives, which means that they are specific, measurable, achievable, relevant, and time-bound. For example: Increase the number of visits to our website by 40%, from 2,000 to 3,400, in the next 5 months.

Who is the strategy aimed at? This part requires research on the consumer to whom the strategy is directed. Usually, a Buyer Person is created, which will help us to have an idea of ​​who that consumer is, their personality, tastes, thoughts and preferences.

4.Study your competition. Who are they? What are they doing? How are they doing it? Is it working for them? The more information you have about your competitors, the clearer the path becomes to what you want to achieve or not.

5.Using all the information above, design an action plan that includes: channels, budget, timeline, step-by-step instructions, content type (if applicable), formats, tools to use, and keywords (if applicable). The more specific, the better.

6.Monitor and track the strategy.

7.Evaluate and make decisions.

Finally, it's important to clarify that each objective may require a different strategy, and not all strategies are the same or serve the same purpose. The above is a general framework that can be used as a guide, but it's crucial to understand that an SEO strategy is not the same as a social media or email marketing strategy.

Did you enjoy this strategic TDS Break? Share it on your social media. And remember, if your brand needs a digital strategy, write to us here so our ideas team can help you.

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