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Tips for having quality content on your website

The Dot Studio

Creating website content is just as important as creating content for your social media, which means it also deserves a content marketing strategy and prior research into the type of users and consumers you'll be targeting. Ask yourself questions like: What are my audience or potential customers looking for? Is the content I'm offering relevant? And follow up accordingly.

Focusing on trending or viral topics isn't always the best way to captivate your audience and potential customers. To avoid this, we have the following tips to help you create quality content for your website and stand out from the rest. So take note of the following.

1. Visual content should be an ally, not just decoration.

It's very important to understand that the function of visual content is also to provide information in a way that is easily understood, and not just as a decorative element for the website.

It's used as a tool to facilitate and simplify the message for internet users, helping to create a website with dynamic and engaging content. You can also use visual resources such as infographics, images, videos, and photographs; this will help prevent your content from looking flat and monotonous. As long as they are your own work or you hold the copyright, this is acceptable, which leads us to tip #2.

2. Hire a professional writer for your content

The more original your text and visual content, the better. Keep in mind that Google penalizes sites that plagiarize content, so it's best to hire a writer to help you create specialized content that aligns with your message.

This will add value to your website and help you achieve better results in Google search rankings, which translates to more visits and potential customers. It's also beneficial because you can easily adapt this content for your social media channels.

3. First impressions count, your website design should be captivating.

Often, before users read your content, they look at your website design and accompanying images. For this reason, it's crucial to have a web design based on User Experience (UX) that makes navigating the site pleasant and intuitive.

This design, along with its icons and accompanying elements, also communicates something, and the design will determine whether the user's experience on the website, and whether they stay to read your content, is positive or negative.

Did you enjoy this strategic TDS Break? Share it on your social media. And remember, if your brand needs a website strategy, write to us here so our ideas team can help you.

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