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The 3 most important social networks right now

The Dot Studio

Social media is part of our lives, increasingly present in our daily routines and thus becoming more indispensable to modernity. Every day, new people, brands, and companies join in, finding in it the tools, spaces, and interactions necessary for their social and commercial needs.

This makes social media a tool for advertising and forging new connections with people and consumers. These platforms have taken interaction to another level, creating new processes in how we relate to one another. For these reasons, we will now discuss the three most important social media platforms today.

1. Facebook:

This social network is the most famous in the world and has the most users, boasting some 2.271 billion active users, and that number is growing. Although Facebook updates its features every year and has had some issues with user data management, this doesn't seem to affect the users who continue to use it.

2. Youtube:

It's not a social network in the same way as Facebook and Instagram, however, this platform is the second most used worldwide and the first in Colombia. Guess why it's so popular… as we explained in the previous article about the reasons to have audiovisual content on your digital channels, it's due to the ease of consuming this type of content. This is why YouTube must constantly analyze its users and competition because many video platforms may already be nipping at its heels.

3. Instagram:

It's clear that this social network must be among the most used globally, as it's one of the platforms that's constantly updating its features, along with Facebook, and almost always, if not always, knows what we want and how we want it. Instagram is considered one of the social networks that invests the most in technological development and research, as well as in understanding its audience.

Did you enjoy this TDS knowledge break? Share it on your social media. And remember, if your brand needs to use these platforms for advertising, write to us here so our ideas team can help you.

https://www.webfindyou.com.co/blog/uso-redes-sociales-colombia/

https://metricool.com/es/redes-sociales-mas-importantes/

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