3 reasons why you should have audiovisual content on your website / social media
The Dot Studio
Have you ever wondered why TikTok and YouTube have become some of the most popular platforms lately? If you think it's because of their audio and video format, you're right; internet users love finding this type of content because it's quick and easy to digest—a key factor in today's fast-paced world.
For these reasons, this format has become essential for improving audience engagement and interest. Here are three reasons why you should create audiovisual content for your communication channels.
1. You are rewarded with greater visibility and recognition.
That's right, creating audiovisual content is "rewarded" on almost all social media platforms, and this translates into more views and recognition, provided, of course, that the content is relevant to our audience and complies with all the platform's policies.
This well-crafted format keeps people engaged on social media for longer, which benefits not only the creators but also the platforms themselves. We've even seen Instagram and Facebook algorithms evolve to give more prominence to this type of content and create dedicated spaces for it, such as the popular Reels, Stories, and Instagram TV.
2.Visual information is much easier to digest.
It's scientifically proven that our minds prefer to acquire visual information, storing and later retrieving it from the subconscious. Most of the time, videos that are relevant to users leave a lasting impression on their memory, making it easier to recall the information presented. This leads us to the first reason: Recognition.
Because it's easier to access information presented in an audiovisual format in the subconscious, there's a greater chance that our brand will be remembered.
3. Build trust
When we choose this type of content, we improve the trust users place in us, because this format helps break down some barriers in digital communication. For example, showing an institutional video about our values, who works with us, and including interviews will give internet users a better understanding of who we are. This type of communication conveys transparency and also takes us to other spaces or places that couldn't be explained with just an image.
Did you enjoy this TDS knowledge break? Share it on your social media. And remember, if your brand needs to implement this format, write to us here so our ideas team can help you.
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