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Start video marketing for your brand

TDS Creativos

The days when videos were only produced for commercials by large corporations are long gone! Now, thanks to YouTube and social media, creating video content for your business is more possible—and necessary—than ever. But why is it really necessary? Today on our blog, we'll give you some reasons to give this strategy a try:

1. According to Cisco (the information technology giant with over $47 billion in annual revenue), by 2021 it would take you two years to watch all the videos available on the internet.
2. Live videos are here to stay! 13% of available videos are live, and trends indicate they will become increasingly common because:
   1. They are easier and cheaper to produce.
   2. They are well received by consumers because they allow them to have a closer relationship with the brand.
   3. There are increasingly more tools that allow this interaction to be more and more accurate.
   4. Users spend up to 3 times more time watching live videos.
3. Goodbye horizontal videos! This trend was foreseeable with the increased use of tablets and cell phones, as well as the constant improvement of these devices' cameras. These two factors led to the creation of the first film shot in vertical format and the production of several films using cell phones. Incredible but true!
   1. Furthermore, the square video format is widely accepted by Facebook ads, not only because it allows for good content viewing, but also because it has a higher engagement rate.
4. Hello to educational videos! And this isn't about free educational content that you post on your social media to attract potential customers, but rather the trend of creating videos as training tools that several companies are starting to implement to generate more revenue.
5. According to Syndacast (one of Asia's leading digital marketing companies), using the word "VIDEO" in the subject line of an email increases the open rate by 19%.
6. According to information from Think with Google, about 50% of internet users search for videos related to a product/service of interest before making a purchase.
7. And finally: Videos are everywhere!

If you've decided to create video content, remember that the ideas team can always help you, contact us here or subscribe to our blog to receive more information on this topic.

• Source: https://www.cyberclick.es/numerical-blog/las-10-estadisticas-y-tendencias-del-video-marketing

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