5 elements your brandbook should have to lay the foundations for your brand:
TDS Creativos
When it comes to branding and the valuable art of crafting a brand, there are countless details, techniques, and subtle touches that will allow your brand to transcend the realm of your cat and your mother and become known worldwide. One such tool is your business's Brand Book (or, as it's better known, your corporate identity manual). It not only helps you create the recognition you crave, but also serves as a guide and compass, enabling your marketing and sales department to communicate your brand values and the benefits of your products and/or services consistently, ultimately boosting your sales.
Now! If you don't have yours yet, here are 8 elements that must be present in this guide to lay the foundations of your brand:
The Why of Your Business: This is where you explain your business's mission and vision, your brand values, and your slogan.
Naming: In this section, you'll explain the name of your brand or the brand of the product or service for which you're developing a Brand Book. This section is especially useful for umbrella brands (like P&G, Kuala, or Unilever) that produce or sell a wide variety of products.
Brand Construction: In this section, you'll explain the inspiration for your brand—geometrically speaking—and indicate whether it's just a logo, a logotype, or a symbol.
Identifier Applications: On these pages, you'll explain the dimensions of your identifier, as well as its correct application and use in other materials, taking into account parameters such as background color, logo color, black and white versions, and minimum and maximum usage.
Colors and Color Palette: In this section, you will define which colors (with their CMYK, RGB, and HTML values) your brand can use in advertising materials, packaging, storefront decor, and more.
Fonts: Here, you will detail the fonts used for your brand identifier, as well as the primary and secondary fonts that can be used to develop different graphic and advertising materials for your business.
Visual Brand Communication: Here, you will indicate, with example images (e.g., patterns, elements, icons, and their corresponding explanations), what you want to convey visually or any specific usage requirements. This should align with your business's purpose and is crucial because "a picture is worth a thousand words."
Tone of voice: In these pages you will specify how your brand communicates in writing with your audience. This section is closely related to your brand archetype (here we explain what a brand archetype is) and is essential for the messages you develop for your offers or your social networks to be consistent with your brand and thus achieve brand recognition.
Finally, here are some recommendations: don't overcomplicate things by adding too many restrictions. The idea is for this document to be a guide, not an impediment to the development of creative pieces for your business. And remember, if you need help developing your brand's Brand Book, here you can contact us ;)
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