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Is your brand ready for the 2018 World Cup in Russia?

TDS Creativos

With less than 70 days until the start of this major event that will captivate the world and Colombia for a month, we have a question for your business: Is your brand ready to take full advantage of this event? If the answer leaves you speechless because you hadn't considered it or because you think you don't have the budget to promote your brand during the World Cup, we have good news for you. Here are three digital ideas you can use to increase your business's brand awareness during this event:

1. If you have a blog (Just like us wink, wink) Create content related to the World Cup and your business. This will not only help your website's organic search engine ranking but also increase engagement with your customers. Remember! It's not just about creating content; it must be interesting to your community, because only then will they decide to share it and stay on your website longer.
2. If you have a fan page, How about creating a trivia quiz in exchange for a prize? This alternative will allow you to substantially increase interaction with your community, boost website traffic, grow your community and subscriber base, and best of all: organically!
3. Get the most out of Google Adwords! Take advantage of the surge in search terms related to Russia to get your ads to appear in search results. However, especially for paid platforms like AdWords, remember that it's not just about using keywords; make your ad compelling enough to attract users searching Google for information about Russia or your business.
4. Last but not least, remember that unless you are one of the event's sponsoring brands, you should avoid using logos related to the World Cup, as doing so may result in fines.

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