Digital Strategy

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Web design

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Graphic

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Audiovisual

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3D Visualization

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Specialized Services

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Address: Bogotá - Colombia / Carrera 11a # 90 - 15 Email: contact@thedot-studio.com Mobile: +57 310 300 5765 Follow us:

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Project
Archetype
Visual
Tone of voice
Tactics
Parts development
Our proposal
Communication channels
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The One Studios

A prestigious place to grow as a webcam model.

Here, skin color, height, or measurements don't matter when it comes to being part of this great process. Let's learn how the exclusivity of being a woman and a great attitude became the perfect plus for belonging to one of the best webcam studio platforms nationwide and significantly increasing your earnings.

Brand Archetype: The Ruler

They project responsibility, leadership, power, success, prestige, exclusivity, and prosperity.

Brand Identity:

Brand Visuals:

A design process was undertaken with a strong commitment to the brand, aiming to understand the target audience.
In this way, we developed more than three proposals, all of which were very well received.
Each one had a unique feature that made profile visits an engaging experience.

Tone of voice:

Every message we sent aimed to empower women to achieve their goals by working towards them at the Studio. That's why we always used a friendly, emotional, honest, and informative tone of voice.

Tactics:

Contents by objectives:

We had two clear objectives: 1. Brand exposure in Bogotá and 2. Brand exposure in Medellín. To achieve this, each development was carried out according to the required parameters to ensure that each announcement went viral in its respective city.
Content was created to encourage people familiar with this industry to participate in open calls for: Production Assistants, Streaming Models, Web Models, and Photographers with experience in web studios.
Each post aimed to inform about this new world and attract more people to join the team. This was achieved with motivational content, discussing the business and showcasing the new life they could achieve.
For the website, a blog was created, providing a more personal space to connect with those who were still unsure about starting in the world of webcam modeling. Therefore, a manifesto was created with an emotional and powerful tone.

Part developments by service:

Our proposal:

It was primarily based on reaching a perfectly defined target audience: Women interested in changing their lifestyle. But how? We started by creating a subtle, elegant logo that conveyed exclusivity. Then, we used the following points to develop a strong strategy for the main digital platforms where we would position ourselves:

Benchmarking
Communication Strategy
Digital Strategy
Web Development
Visual Identity
Social Media Profile Optimization
Advertising Analysis for Positioning
Target Audience Creation
Valuable Content Creation
KPI Analysis and Measurement

Our main communication channels and allies in achieving our goals were:

Facebook
Instagram
Google Ads
Web page

Thanks to this, we were able to generate results of great importance.

In just 4 months, we gained 603 followers on Instagram
267 Likes on our Facebook page
284 Followers on our Fan Page

The following graph shows the days on which the website received the most visits

The top cities that visit our website the most

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