Digital Challenge:
Lifesaver First Aid Kits is more than a brand; it's an ally in unexpected moments. However, its digital presence didn't reflect its true mission: saving lives through prevention. The task was clear: give it visibility on social media, connect with the audience, and position its first aid kits as an essential item in homes, businesses, and emergency response teams.
we began by creating their digital ecosystem, establishing their channels on Facebook, Instagram, and web platforms. From there, we generated content based on prevention and need, with phrases like “Be prepared for the unexpected” and “Protect your loved ones.” Then, we evolved toward situational posts, showing how first-aid kits are essential in different environments.
See Instagram
In order to combine entertainment and education, we also add content debunking popular beliefs and offering practical solutions with each product.
To improve conversion, we moved their store to My Online List, optimizing the user experience and facilitating direct purchases.
The brand successfully connected with people looking to protect their families, who find them on social media and My Online List with practical solutions for the home, car, and everyday life...
Companies, educational institutions, construction companies, free trade zones, and more. For them, Salvavidas First Aid Kits offers certified products and tailored solutions, becoming a key ally in risk management.
We implemented targeted advertising campaigns on Facebook Ads. We focused on the most profitable products and audiences with the highest purchase intent, using dynamic and strategic ads that drove traffic to WhatsApp. This strategy allowed for more personalized attention, facilitating sales closures.
Lifesaver First Aid Kits has successfully consolidated its digital presence with a growing community and a visual identity consistent with its purpose. Thanks to platform optimization and a focus on user education, qualified traffic and conversions have increased significantly. Now, the brand is in a stronger position to continue expanding, with a digital strategy aligned with its mission to save lives.
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