We've developed a digital strategy that goes beyond being a simple umbrella brand. We've immersed ourselves in the magic triad of believing, empowering, and growing, because Consentido knows that everyone has the power to change their world.
Discover a World of Possibilities for Growth
The first canvas of Consentido's digital strategy focused on the umbrella brand, using the inspiring idea of a "Vision Board" that reflects the motto "Believe, Empower, and Grow." With this design, we aim to show users how they can take action in different aspects of their lives, such as hobbies, work, studies, love, and more.
Furthermore, we projected the essence of what Consentido represents through its signature colors and the powerful tools that support its brand, such as psychology, coaching, and neurolinguistic programming. These elements work together to offer users an enriching and transformative experience.
Now that we've explored the brand in general, it's a pleasure to welcome Grow Powerful Kids to our feed. And in times like the pandemic, well-being, happiness, and emotional health can be affected in all human beings, especially our children. Although they have already acquired language, they often lack the necessary tools to assertively express what they are experiencing.
To recognize that children deserve an award for their exceptional resilience during the challenging times of the pandemic, we created a captivating social media video showcasing the anticipation and excitement surrounding the Magic Box. With a vibrant color palette that reflects the brand's identity, the video creatively reveals snippets of the captivating contents found inside this special box. The official Grow website is highlighted as the destination to discover more details and purchase this magical experience.
Within the feed, we were able to highlight the elements that each child would find in the Magic Box.
We built a cohesive visual strategy for content creation in Grow's Magic Box, where every graphic and design was conceived with love and dedication. A visually stunning and emotionally resonant world to awaken the superpowers of our little heroes. An experience that inspires and empowers!
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