Spaces filled with value and a captivating presence:

This American consultancy helps its clients create and advise on new food products with the support of professionals who possess all the necessary knowledge of end-to-end innovation. Origin Food has unique experience in formulating a wide variety of products, including natural juices, teas, functional and plant-based beverages, clean-label cheesecakes, and pizza rolls, among others.

This is where our team, The Dot, comes in and begins a story full of flavors and textures, in which we provide a completely natural and fresh approach through a logo, typography, and colors that reinforce each of these characteristics.

Creating unique projects for innovative people:

This is how we worked, focusing primarily on the functionality and versatility the logo should have across different digital and print channels. We carefully considered its spacing and sizes to ensure no important element was lost during use and to highlight all the brand's contrasts.

First impressions make all the difference:

We worked on developing a strong brand identity for the company. Our main objective was to spark consumer interest, giving them the opportunity to see the logo in a positive light and pique their interest.

A color palette simplifying nature:

We worked with the most important characteristics in mind, thus providing the brand with all the necessary values ​​for Origin Food Consulting. We focused primarily on what is natural, refreshing, and technological.

We used the following colors, as each one offers a valuable and nourishing meaning to each space that needed relevance, creativity, dynamism, and optimism.

Logos should be paired with a great partner: Typography

To ensure brand recall and customer acceptance, as mentioned earlier, it's important to use a legible typeface that emphasizes what the brand wants to convey. Quicksand is a typeface made from geometric shapes as its central base. It's designed for display purposes, but it also remains legible enough to be used at small sizes. Our team chose it as the winner because it communicates lightness and modernity.