How do you sell a piece of paradise?

In Barú, where the sun caresses the skin and the waves sing their eternal melody, there was a project with everything it needed to conquer... except for the identity that truly represented it. Thus, Jacana was born, a relaunch that not only transformed the name but also gave life to a unique experience.

The challenge was to transform a project into an experience

We knew that selling Jacana wasn't just about talking about apartments; it was about selling the feeling of being there. That cool breeze, the soothing sound of the waves, and the sensation of fine sand between your toes became the heart of our digital strategy:

Jacana is lived with an ocean view:

The landing page was designed to captivate at first glance. With Caribbean colors and a clear message: at Jacana, you live with an ocean view. We showcase a lifestyle, not just a place.

Through social media:

We show what it means to live in Barú: afternoons on the beach, endless skies, and unforgettable moments. We invite you to dream and feel the Caribbean.

A glimpse into a dream come true:

With detailed renderings, we show how Jacana combines the best of the Caribbean with the comfort of a modern home: from the social areas to the apartments.

The Result: From Emotions to Qualified Leads

Through advertising campaigns on Meta, we reached directly those who dream of the Caribbean, tourist destinations, and beachfront living, highlighting not only the project but also the Jacana experience.

With a digital strategy focused on emotion, we were able to bring the essence of this paradise to the right people, making Jacana more than just a real estate project: a lifestyle.