How do you find a name that speaks of the Caribbean like Barú does?

Here, where the turquoise sea meets the jungle and the days flow to the rhythm of the sun, a unique project has arrived. In a place where modernity and nature meet in perfect harmony.




White sand beaches, mangroves teeming with life, and that tranquility that only the Caribbean can offer. That's how we found Jacana, a bird that moves with natural elegance, as if it understands the unhurried rhythm of this place.










Jacana's design stands out for its versatile application.

Combining elegance and freshness. Every element, from the colors to the iconography, reflects the perfect harmony between the natural and the modern, with the essence of the Caribbean.






We were inspired by the Jacana.

The bird's posture, with one leg raised, speaks of balance and movement. We represent it with geometric lines, modern yet light, reflecting that connection between the natural and the sophisticated.






Barú has a new name.

And with it, a new way of experiencing the Caribbean. Here there's no rush, no stress. Just sea, nature, and moments to enjoy.






Testimony

Jacana

  • Carolina Velásquez
  • Directora de Mercadeo y Comunicaciones

When the results are evident in each report and the business objectives are achieved, that's when we confirm that all the planning and strategy for each project we entrusted to The Dot Studio was a success. The teamwork, speed, and attention to detail that the agency brings to each of its proposals ensured that all our projects reached their sales targets, quickly exceeding goals thanks to a research-based strategy. This strategy focused on profiling each of our audiences and creating impactful campaigns to generate qualified leads. Thanks to The Dot Studio and its work methodology, we understood that we can always challenge ourselves to think big and build our brand with every action.


Do you want a project like this?

Tell us a little about your project and we'll contact you very soon so that together we can make it a reality.



Contact us



whatsapp sharing button