Faced with the global COVID-19 pandemic, Kaya offers users the option of ordering Peruvian-inspired dishes delivered right to their door. We want each of our customers to have the opportunity to order delivery to share at home without worrying about exposing themselves to the outside world.
Seconds and minutes are even more special when we share them with the people we love, regardless of the circumstances. Understanding that everyone has different tastes and favorite impressions of each dish served, in this case, we wanted to implement a competition between similar tastes, where you choose the flavor you love most and can take it home.
Facing the pandemic was anything but easy, especially for those who wanted to continue sharing pleasant and happy moments with their family, partners, or friends. Kaya sought to generate an active presence on its social media to attract and retain many customers. That said, at that time, hygiene and exposure to the world were crucial, so Kaya had to present itself as a brand that 100% complied with packaging, labeling, and proper food preparation to guarantee safety and quality during delivery. They also offered their customers lower prices without compromising on quality, making their products accessible to everyone.
At this point, we got to work and created eye-catching pieces to encompass all the feelings of these people and show Kaya in a fresh, colorful, and much more relaxed way.
We implemented, firsthand, an expectation to entice customers to learn more about Kaya. We began with various colorful pieces accompanied by photographs of dishes that would evoke a range of sensations and emotions. We also incorporated different motion graphics and captivating sounds. Our goal was to showcase the brand's objective and the best culinary experience from the comfort of your home.
Kaya, seeking to rebuild its brand and implement a new location in the city of Bogotá, opted to take a break. That's when our team got to work and implemented three posts on the feed to announce the anticipation of a new stage and a rebirth. In this way, we will re-emerge with a new proposal in the gastronomic market without losing what we previously built.
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