Olympus High Level Dogs has focused for several years on belonging to an important sector of professional accessories for active, adventurous, and outdoorsy dogs. Designing and manufacturing specialized K9 Tactical equipment.
We want to make Olympus High Level Dogs the perfect ally that every pet owner should know about, so their pets can have the best products in terms of safety and protection. Therefore, a comprehensive strategy was implemented that includes: digital strategy, packaging, and integration with the My Online List platform.
We used digital channels such as social media to achieve our proposed objectives, which are: to increase profile visits, grow our community, reach more people, and improve conversions (sales). This was all accomplished in 5 stages that detail and define the guidelines to follow. Additionally, 3 specific content themes were developed to fully achieve these objectives.
Creating themes according to consumer interests
We knew who followed this account and what they would like to see, so we created the following themes to engage them and increase sales.
This will showcase the brand's superiority in terms of specialized and professional products and equipment for high-level dogs.
Showing the product and the context makes it easier to highlight the benefits of purchasing the items.
Lograr que cada amo quiera que su canino logre pertenecer a esta manada.
Olympus HLD has partnered with this platform to generate better sales results and not just rely on digital channels like social media. This encompasses a more comprehensive spectrum of online marketing and opens up new opportunities.
Two items were created for the Olympus HLD packaging to showcase the brand's high standards: the primary packaging containing the product and the wrapping paper to protect it. The design of both was inspired by the iconic symbols of the product categories the brand handles.
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