We developed a flavorful digital strategy to win over users with the incredible taste of creativity and tradition in Cuban Oats products. This resulted in increased community growth and brand recognition within the sector.

Enjoy our freshly baked digital strategy below!

Brand Archetype: The Innocent
This is an optimistic brand; its messages always allude to happiness and seek connection through empathy.

Brand Visual: The goal was to completely revamp the brand's visual identity, showcasing a more innovative style for a traditional brand with fresh communication ideas.

Tone of Voice: For Avena Cubana, an original, approachable, innovative, and above all, highly creative communication tone was developed.

A video was developed for the Digital launch with the brand's new visual identity.

Our proposal: was based on winning over the palates of a traditional target audience: men and women who enjoy the taste of Cuban Oats and all its products, and who like to share pleasant moments with friends and family. Based on this, a plan was developed with the following points for the digital strategy:

• Benchmarking
• Communication Strategy
• Digital Strategy
• Visual Identity
• Social Media Profile Optimization
• Advertising Analysis for Positioning
• Target Audience Development
• Valuable Content Creation
• KPI Analysis and Measurement

Baking up digital strategies full of creative flavor!