Digital Strategy

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Web design

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Graphic

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Audiovisual

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3D Visualization

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Specialized Services

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Address: Bogotá - Colombia / Carrera 11a # 90 - 15 Email: contact@thedot-studio.com Mobile: +57 310 300 5765 Follow us:

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Visual
Tactics

TecniFácil, building a digital strategy

with tools like design and strategic planning.

We build a digital strategy with the main objective of increasing brand awareness and reaching builders and people interested in interior design trends.

Every space of your brand deserves innovation, strategy, and creativity!

Brand Archetype: The Creator

It is an innovative brand that gives the user the possibility to develop creativity with its products.

Brand Visuals:

All innovations in visual identity must be consistent with the brand. If TecniFácil is a brand that renovates spaces, it's ideal that its graphic communication also reflects this. Therefore, a new, original, and creative design was developed.

Tone of voice:

TecniFácil is a brand that communicates with a professional, specialized, friendly, and creative tone of voice.

Tactics:

A content strategy was developed:

150321-TDS-WebsSite-Clientes-Headers-Tecnifacil-V2_6

150321-TDS-WebsSite-Clientes-Headers-Tecnifacil-V2_7

Space Versus TechniEasy

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Product video development and installation process.

Our proposal:

A digital proposal built for a clear target audience with defined interests. Accordingly, the following points were used to develop the digital strategy:

Benchmarking
Communication Strategy
Digital Strategy
Visual Identity
Social Media Profile Optimization
Advertising Analysis for Positioning
Target Audience Development
Valuable Content Creation
KPI Analysis and Measurement

Our main communication channels and allies in achieving our goals were:

Facebook
Instagram

Building digital strategies with clear objectives!

Do you want a project like this?

Tell us a little about your project and we will contact you very soon so that together we can make it a reality.