To promote the national launch of this film, we supported our client MetLife in creating the strategy and developing the materials for both digital and print media.
Big Screen Brand Exposure
With the nationwide release of The Peanuts Movie, our client MetLife had a great opportunity to increase brand awareness and expand its customer base, given that this insurer purchased the rights to use these characters.
The actions carried out in offline media successfully directed interested parties to the brand's fan page and a landing page that contained various games offering prizes such as movie merchandise or tickets to see the film.
Seeking to increase brand exposure with the help of the company's employees, we developed vehicle decals to help identify their vehicles and thus begin fulfilling our client's objective.
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