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    Address: Bogotá - Colombia / Carrera 11a # 90 - 15 Email: contact@thedot-studio.com Mobile: +57 310 300 5765 Follow us: Work with us: Join the team


    Seguros Médicos Internacionales

    Buckle up and join us on this journey that allowed us to increase brand awareness and lead generation during 2017 for our client International Medical Insurance.


    View fan page


    Boosting Brand Awareness

    Using a media mix, we embarked on this journey to boost brand awareness and increase sales of their services.

    A high-traffic quarter according to Google Analytics!




    Google Adwords: a strategic ally to boost sales sky-high
    From September 2017 to January 2018, we piloted CPC (Cost Per Click) campaigns on Google Adwords to increase sales during key moments for the brand, such as Cyber ​​Monday, Hot Sale, Black Friday, and others.
    • 17 Total Campaigns
    • 1,821 Clicks generated with search network campaigns.
    • 6,969 Clicks generated with display campaigns.
    • 2.98% Average CTR of text campaigns.


    A safe space for Colombian Travelers
    Starting in February 2017, we began managing the brand's Fanpage, seeking to consolidate a community of Colombian travelers interested in traveling safely around the world and at the best prices.
    • 6,073 New followers on the fan page.
    • 3,832 Average monthly reach of posts.
    • 11,215 Average users interacting with the brand's content during the month.
    • 4,962 Clicks to the website.



    It was a contest held in October 2017 in which interested travelers uploaded a photo of their vacation to an app on the brand's fan page for a chance to win a trip for two to Machu Picchu. The participant who accumulated the most votes won.

    • 168 Participants.
    • 14,097 Votes.
    • 310 New followers thanks to this activity.
    • 2,858 Average post reach.



    We provide reliable travel information in a convenient, handbag-sized format

    Throughout 2017, we ran 4 campaigns and 10 themed posts on the brand's Facebook and Instagram profiles, providing information for safe travel and the best deals to Colombian travelers who also use these platforms.




    Testimony

    Seguros medicos internacionales

    • Sra. Alexandra Reyes
    • Directora Comercial eBusiness

    Thanks to eight years of collaboration with Dot Studio, we not only have a dream website—modern and innovative—that helps us achieve our business goals, but thanks to their digital strategies, our social media presence has been transformed, allowing us to stand out from the competition. Their proposals and ongoing support enable us to constantly innovate and evolve. We consider them part of our family, and we want to thank them for their consistent innovation and high-quality work. ;)


    Do you want a project like this?

    Tell us a little about your project and we will contact you very soon so that together we can make it a reality.



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