When creating a strategy, having a clear objective, and gathering ample data, a competitive analysis can be key to understanding not only what's happening in t
Creativity has its techniques and is not innate; therefore, there is an application process that will allow us to unlock our creative thinking, taking into acc
Responsive web design is a web design technique that aims to ensure the correct display of a single page on different devices, from computers to tablets and sm
Applying storytelling to marketing, we would define it as the art of creating a story around your brand to connect with users, build trust, and generate engage
Have you ever considered how much your corporate image influences your brand? Stay tuned and you'll recognize its importance for your company. As we know, corp
This question is very important and more common than we think; many companies, entrepreneurs, groups, projects, and others have this doubt. Because they want t
As we have seen, this social network is increasingly attracting more users around the world, and with it more opportunities to engage with our target audience
Market research is an excellent tool for: understanding your customers, knowing your competitors and how the market currently works, growing your business, imp