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Christmas and its advertising codes.

The Dot Studio

Believe it or not, Christmas is perhaps the time of year with the highest consumer spending. Therefore, brands tend to increase their advertising during this period, knowing that demand will rise. To achieve this, they create exclusive Christmas advertising, imbuing the shopping experience with excitement and desire.

Emotional advertising: The goal of this type of emotional advertising is to create emotional bonds between your brand and consumers. It's a way for the brand to connect with us by leveraging the feelings evoked by its message. To achieve this, it appeals to emotions and values ​​such as love, kindness, and solidarity to ensure the advertisement remains in our memories.

Rational advertising: The strategy brands employ is based on objectivity. The messages tend to be more informative and descriptive, explaining to the consumer the product's features, advantages, and real-world usefulness. In this type of advertising during the Christmas season, advertisers often include festive decorations, such as lights, or, in the case of audiovisual ads, Christmas music.

Creative Advertising: In this type of advertising, creativity and originality play a fundamental role. This category includes all perfume ads, which are a Christmas classic.

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