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November 5, 2025
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Drawing Success! The Power of Animated Characters in Branding

The Dot Studio

A character humanizes a brand, whether real or fictional. It gives it meaning and provides psychological and emotional attributes that the product itself lacks. A potential brand character can have a lasting, long-term effect. Such characters are exceptional at ensuring brand loyalty and, likewise, open doors to recruiting new consumers, especially children and mothers—undoubtedly the most sought-after target audiences for advertising. Below, we'll share some examples of characters from different brands:

  • The Michelin Man. 
  • Ronald McDonald.
  • Santa Claus.
  • The Duracell Bunny.
  • Bimbo.

Character design is a great option for brands; some of the benefits that creating a character can bring to your brand include:

  • Create a More Positive Image: Increase your brand's popularity by providing a different perspective on the company. Add a friendly, approachable, and relatable touch.
  • A Valuable Tool: The memorable nature of the advertising character and the impact it has on communication.
  • Your Brand Spokesperson: The brand's character will be your true spokesperson, allowing you to shift the traditional roles between your brand and the consumer, adding an essential element that fosters connection and trust.

In addition to maintaining brand loyalty, items that include a character or corporate logo attract more consumers, to the point that they help grow sales by up to 30%. If you want a character design, don't hesitate to contact us.

Did you enjoy this TDS Break? Share it on your social media. And remember, if your brand needs web design, write to us here so our ideas team can help you.



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