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Is it better to buy website templates and customize them or create a design from scratch?

The Dot Studio

This question is very important and more common than we think; many companies, entrepreneurs, groups, projects, and others have this doubt. Because they want to be part of the online community, they look for what best suits their needs, and therefore the question arises: Which of these options is best for my project? Well, below we'll give you some pros and cons of each option so you can get an idea and make the best decision.

Website template

This option involves using website templates on platforms like WordPress, Wix, Squarespace, and many others where there is already an established design with certain functionalities that can be adapted, of course, but it has limitations, some of which may be:

• It doesn't achieve excellent search engine indexing because its loading time is slower than that of a custom-built website.
• The website is easy to copy, which hinders recognition compared to your competition and makes it easy to replicate.
• Customization is limited, as you can't do much with the templates beyond changing logos, fonts, and colors.
• Not all available templates are responsive, meaning they don't adapt to different devices, which negatively impacts the user experience.
• Development support for this type of option is almost nonexistent.

However, it becomes a good option if you're looking for something simple, without many requirements and features, along with a great price and a short turnaround time. It can also be an excellent choice if you're just starting out with your website.

Custom web design

This option requires a development team and is clearly more expensive than using a template; it also means more development time. However, these are some of the advantages of choosing a custom-designed website from scratch:

• It's optimized for SEO, meaning it's more likely to appear at the top of search engine results thanks to its faster loading speed.
• Its design is original, inspired by the needs of your project/company.
• It can be easily adapted to your requirements and have functionalities integrated as needed in the future, as often as necessary.
• 100% responsive on all devices.
• You have access to support from the development team.

We hope this information helps you make a clearer decision.

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