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November 5, 2025
Audiovisual


Mastering Video Marketing.

The Dot Studio

Camera, Action, Conversion.

Video marketing is an online marketing tool that relies on the use of audiovisual content, primarily via the internet, to achieve various marketing strategy objectives such as:

  • Engagement: Video allows you to convey a message in an original way. Content that uses storytelling is especially effective.
  • Message: A message delivered through audiovisual content is clearer.
  • Memorability: Since the message is transmitted using various resources, it reaches the user through multiple senses simultaneously—sight and hearing—and this has been proven to enhance memorability.
  • Consumption: Consuming videos is very easy and convenient, making it easier to capture users' attention with audiovisual content than with text-based content.
  • Virality: Videos are more likely to be shared, and as we've seen, by fostering engagement, they can more easily become viral content.
  • Purchase: Developing a brand's video marketing strategy increases conversion rates. Videos have been shown to influence purchasing decisions.
  • Video is one of the key trends of recent years and will continue to be so in the years to come. Looking ahead, as you can see, it offers many benefits for your brand.

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