A new creative challenge has come our way, where graphic art seeks to capture the essence of
Amwaj: a synonym for status, high-end, and prestige in the real estate world. Our goal is to evoke these qualities in a unique and distinctive logo, a visual gem that conveys Amwaj's exclusivity and status.
For the creation of this logo, we set out to create a design that masterfully merges modernity and timelessness, in order to express the solidity, professionalism, and elegance that characterize Amwaj. With this objective in mind, we selected a serif typeface that would provide visual balance by harmoniously uniting the M, the W, along with its powerful slogan.
Enveloped in a world of sophistication, we opted for a captivating color combination for the Amwaj logo. A color palette in which bluish-black, a symbol of timeless elegance, merges with a bright and radiant yellow, evoking the luminosity of gold. This hue stands out with distinction, adding a touch of prestige, while the black provides a balanced contrast, reinforcing the solidity and refinement of the brand image.
As creators of Amwaj's corporate image, we ensured that every graphic element conveys the solidity and elegance it seeks to evoke in its clients. Each application is approached with meticulous attention to detail, highlighting the strategic use of gold to emphasize its undeniable elegance. In this way, we convey the business acumen of the United Arab Emirates to Colombia with solidity and elegance.
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