It's time to create an umbrella brand
to give the project personality

After launching the Grow brand from scratch, we wanted to give the opportunity to start
with “ConSentido” (With Meaning), in which we aimed to project a professional and elegant image, while still maintaining the fun and diversity that went into its creation. Everything begins to take shape from the initial concept of its two colors, and their composition evokes childhood themes. It's also accompanied by a slogan that highlights the most important characteristics of children: believing, being able, and growing.

The Umbrella Brand Building Process

Our Values:

Everything begins with love and responsibility. For this reason, we are committed to the children of our country, striving to provide them with the best opportunities to develop their personalities, emotions, and intellect through innovative and powerful activities and ideas.

Creating a Brand Identity

Creating Diversity and Professionalism

Our intention is to empower the brand and reinforce the message we want to convey. For this reason, we wanted to highlight its best features and give it a fresh look to attract more clients and consumers. It's also a great way to communicate all the values, efforts, and ultimately, the mission we want to carry out to provide the best for children. From this starting point, we began creating the "Con Sentido" logo.

Colors make a better impression

We wanted to give our umbrella brand vitality and great meaning. For this reason, with the help of two main colors, we highlighted our message and gave it an important and enthusiastic feel, thus providing better quality and professionalism.

Choose for better understanding: Typography

For us, it's very important to convey our emotions and values ​​through great design paired with the best typography, where in this way we seek to intensify our message to evoke everything our users need.