Grow- Powerful Kids

Since the start of the pandemic, we have witnessed many changes in our lives, beliefs, and challenging situations in family and social relationships. Well-being, happiness, and emotional well-being can be affected in all human beings, especially our children, who, although they have already acquired language, lack the necessary tools to assertively express what they are experiencing. This is why this project, created with much love, gives you—as parents, grandparents, aunts, uncles, guardians, or friends—the opportunity to reinforce the courageous behavior and positive attitude these wonderful little ones have shown in facing a situation we never imagined we would experience.

It's time to reward their resilience and courage for having overcome the great challenge of the pandemic, allowing them to learn in a fun way how to manage their emotions appropriately and strengthen the values ​​of love, responsibility, patience, courage, and creativity!

The Brand Building Process

The Values: The way we carried out this process was with the goal of achieving vitality, vision, security, and adaptability, focusing on a successful commitment.

This is how the Grow project was born, which helps and strengthens personal growth and empowerment.

A team dedicated to accompanying and guiding the personal, intellectual, and emotional development of our clients, regardless of age, through innovative ideas and powerful tools from psychology, coaching, and neurolinguistic programming.

Creating a Brand Identity

The brand identity process began by taking the word "Grow" as a reference point. We felt it was very important to start from this point, since it is a relevant stage of life for children, not only physically, but also intellectually, personally, emotionally, and in many other ways.

Logo Adaptation

The most important aspect of this process is giving the corporate image the prominence it deserves. This is how the logo becomes the protagonist of this entire story, emerging from different creative ideas, as explained in the previous point. In other words, a series of adaptations were made to ensure our logo was perfectly present in all possible variations and to effectively highlight its corporate colors.

Choosing for better understanding: Typography

The legibility of the chosen typography is very important to us. This is why it makes a significant visual contribution and complements the overall design. It is the basic element of our logo, inviting viewers to learn more about the project and fostering strong, effective communication.

Colors make a better impression

With Grow, we wanted to create a color palette that reflected our personality. This way, we convey our message, and the eye-catching message for children is perceived as natural and appealing, drawing our attention to pastel tones.

Powerful Kids Box Design:

Based on the project, a series of creative activities were carried out to develop the idea of ​​a box for children that would contain everything they need to be superheroes and feel good about themselves. It has several key elements, which are described below.

The goal of this box is for each child to find different items designed to generate positive anchors (stimuli), based on tools from psychology, coaching, and neurolinguistic programming (NLP). These will help children think, feel, and project themselves as empowered heroes, and from now on, focus their attention on the positive and on how capable they are and will be of facing any situation that comes their way through powerful beliefs.

In the Grow Powerful box, boys and girls will find:

Booklet Design:

This is a beautiful and illustrated workbook where children will learn in a fun and engaging way the meaning of the powers (values) they have acquired. They can draw, reflect, and write examples of managing emotions, create affirmation and empowerment phrases, explore their experiences during the pandemic, and focus on the positive aspects of the situation. Each text and image is carefully created and designed to facilitate positive and empowering activities for children.

Wristband:

The wristband will help create a sense of belonging to the world of empowered children, where they can constantly remember their superpowers.