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    Digital Strategy

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    Address: Bogotá - Colombia / Carrera 11a # 90 - 15 Email: contact@thedot-studio.com Mobile: +57 310 300 5765 Follow us: Work with us: Join the team


    Suitable for Vis and Non-Vis Projects

    The Big Challenge:

    How to attract leads for VIS and non-VIS projects?

    Messages by segment.




    In lead generation for real estate projects, the key is:

    Understanding that each apartment represents more than four walls: it's the beginning of a new chapter, a space to dream, grow, and invest. That's why our digital strategy aimed not only to sell, but also to connect with each person's desire or need to own a property.








    To ensure every story finds its place:

    We implement strategic filters, identifying clients who are genuinely interested and aligned with the project's characteristics.








    Warm tones:

    Messages that evoke moments and emotions, connecting with each life story.





    Visual Stories:

    Images and videos reflecting family dinners, moments with pets, and leisure time in social areas.




    Useful Content:

    Posts about subsidy benefits, tips for decorating your first home, and how to make the most of your space.






    Results that tell happy stories

    The approach resonated with the target audiences, generating genuine leads and demonstrating how every home has the power to transform lives and moments. The VIS apartments stood out for their affordability, while the non-VIS apartments captivated with their design and spaces tailored for families or investors.






    Testimony

    Ospinas Aptos Vis y No Vis

    • Carolina Velásquez
    • Directora de Mercadeo y Comunicaciones

    When the results are evident in every report and business objectives are achieved, we can confirm that all the planning and strategy for each project we entrusted to The Dot Studio was a success. The teamwork, speed, and attention to detail that the agency brings to each of its proposals ensured that all our projects reached their sales targets, quickly exceeding them thanks to a research-based strategy. This strategy focused on profiling each of our audiences and creating impactful campaigns to generate qualified leads. Thanks to The Dot Studio and its work methodology, we understood that we can always challenge ourselves to think big and build our brand with every action.


    Do you want a project like this?

    Tell us a little about your project and we will contact you very soon so that together we can make it a reality.



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