Green Architecture for Large Projects

With 18 years in Colombia, Parque Real brings spaces to life by merging landscaping and architecture, from gardens...

A Visual Landscape That Didn't Keep Pace with the Brand

Although Parque Real had a solid track record, its visual identity didn't keep pace with its impact. Its logo, with classic typography and an overloaded icon, didn't convey the innovation or grandeur of its projects. The brand needed to be reborn with a fresh, modern, versatile, and memorable image, capable of reflecting its passion for transforming spaces and connecting architecture with nature.

We base our work on its context

The use of a square symbolizes architecture, highlighting a dedication to structure and architectural design. Through the typography employed, we represent nature and landscaping, underscoring a passion for creating environments that integrate harmoniously with the natural world.

We've sown a new image, the visual evolution of Parque Real

Inspired by the principles of landscape design and sustainable architecture, we undertook a rebranding process based on simplicity and functionality. We opted for a logo that merges structural precision with organic fluidity, achieving an identity that balances modernity and tradition.

Refreshed Image

A sans-serif font was chosen to provide stability, legibility, and a contemporary feel, playing with an inclusive symbol; the "P" and the "R" were transformed into organic elements that evoke leaves, visually connecting with nature.

Colors with a purpose:

A palette of greens and blues that reflects sustainability and trust, accompanied by accents of orange and black for a dynamic balance.

Parque Real Blossoms with a New Identity

Parque Real's new logo is more than just a makeover; it's a seed of renewal. Now, its visual identity sprouts with the strength of nature and the precision of architecture, reflecting its passion for designing vibrant and sustainable spaces.

More than a redesign, this transformation reflects a vision that continues to grow. Today, Parque Real not only creates landscapes but also leaves its mark with a brand as vibrant and dynamic as the life that flourishes in its projects.