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Address: Bogotá - Colombia / Carrera 11a # 90 - 15 Email: contact@thedot-studio.com Mobile: +57 310 300 5765 Follow us:

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Strategy
Networks
Games
Tematicas
Themes

Pastas Zonia

Find out here about the delicious digital solutions we found to make the flavor and energy of Pastas Zonia products better known to Colombian families during 2017.

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Succulent and Varied Strategies

Pastas Zonia is a pasta brand that seeks to promote the benefits of its products through digital media.

During 2017, the flavor of Pastas Zonia reached more Colombian palates thanks to the content on its website.

Zonia Pasta Games: The gaming platform to exercise your mind.

Seeking to better promote the brand, in 2018 we designed and developed the online gaming platform: Zonia Pasta Games, a website where different games challenge the mind and help it improve.

788 new users so far this year.
1727 visits to the platform.
00:009:38 average time per visit.
953 matches played in the game: Less is More.

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In 2017 we created a community around the flavor and energy of Pastas Zonia.

4,097 new followers.
63,216 users interacted with the brand's content on Facebook.
8,788 clicks that led to the website.
24,531 video views during this period.

Kids Pastas Zonia: An ideal way to raise brand awareness.

During Children's Month in 2017, we held this contest to encourage mothers and children to participate and win energy-filled prizes. We used different clues to generate delicious results.

Results: Kids Pastas Zonia.

247 new followers generated thanks to this contest.
5,311 interactions on posts.
43 comments per post on average.
5,009 users reached on average per post.
474 link clicks.

Topics to provide information in bite-sized pieces

We research and develop content that improves children's athletic performance and nutrition, so that our Facebook community stays up-to-date and connected.

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