General Insurance

Learn about the entire process of building the corporate image for the General Insurance brand. We successfully projected the peace of mind, protection, and professionalism that the brand wants to convey to its clients.

Logo Creation

We focused our efforts on highlighting the brand's main benefit: solidity. With a minimalist design and unmistakably legible typography,because, accompanied by a great slogan, , they evoke the brand's philosophy. The union of the letters "S" and "G" represents the unified path to stability that clients acquire when they purchase General Insurance.

Colors are capable of conveying feelings:

This brand not only sells insurance, but also gives its clients the peace of mind of having made the best decision for their future. Therefore, the chosen colors represent peace, tranquility, and professionalism.

Branding consists of achieving consistency between brand values and image

The understated elegance conveyed by each of the corporate elements became the signature through which we achieved consistency between the brand's values and its image. A professional brand that focuses on what matters: the well-being and peace of mind of its clients.

Communicating a strong brand philosophy is key

Transmitting the same message across both physical and digital media was essential to demonstrating the brand's strength to customers. Therefore, we built a corporate image capable of adapting to different media and communicating the same philosophy across each platform.

Testimony

Seguros Generales

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