Brand Awareness Campaign
Understanding that a digital strategy must go beyond sales to achieve top-of-mind awareness for consumers, we created a campaign using a 3D video, under the theme "The World at Your Feet." We wanted to show that a trip always becomes an enriching adventure, regardless of whether it's for work, study, or tourism. In this way, we incorporated SMI's three business lines into a creative and innovative brand awareness campaign.
The video includes representative elements from various locations, demonstrating that the path to adventure is ready, all from one place: the world. We conclude with a 90-degree turn where this entire journey transforms into the International Medical Insurance logo, implying that the brand accompanies you throughout this entire process.
Click "play" to see it.
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