Creating the International Medical Insurance website was quite an experience! We focused primarily on conveying the message to all travelers who want 100% reliable insurance when traveling the world.
Join us on this great adventure!
For Medical Insurance, providing peace of mind to every user is essential. For this reason, we focused on creating and developing a minimalist and intuitive design for easy and efficient navigation for every traveler. We considered the proactivity and effectiveness a website should have to be pleasant and eye-catching. Likewise, we focused on making the process of quoting and purchasing travel insurance simple, transparent, and cost-effective for SMI, ensuring it appears in all sections of the page.
For this reason, our challenge with this brand was to automate the quotes so that
we could have a real-time offer of several options from the best
insurance companies so that the client could select the best option that would suit their travel needs, allowing them to compare benefits,
coverage, and costs.
We encourage all travelers to have a great experience from the moment they begin their journey through the website. To that end, we started with a blue color palette, as it aligns with the brand guidelines and its essence, conveying professionalism and security. We also added icons that easily provide context for the user, encouraging them to click on each one based on what they were looking for. We included a question and answer section so that all user queries can be resolved promptly, as well as locator points to find us in person.
We even thought it was key to add icons to the menu to make it much more interesting for travelers browsing the website. And let's not forget the useful buttons! These include currency exchange, English to Spanish language selection, and communication channels for a better experience.
Our team began by developing and designing the website for our client, International Medical Insurance, to implement on their own server and platforms. We developed a software product that enabled reactive navigation, eliminating the need for browser refreshes and making user interaction faster and more efficient. Additionally, we used Angular to maximize the development process, a JavaScript framework for content management and reactive navigation, DataTables, HTML5, Bootstrap, and jQuery CSS for the website's structure, navigation, and functionality.
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