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Strategies for Instagram

80% of active Instagram users follow at least one brand. This statistic clearly demonstrates that this social network is a crucial channel for businesses, offering a significant opportunity to interact and engage with their customers.

Therefore, we present some key strategies to implement on your Instagram profile:

1. Improve your Instagram profile: This social network doesn't allow cover photos for brand presentation; you only need a circular profile picture. Therefore, it's important that your company logo is centered and clearly visible to users. Additionally, it's important to switch your account from personal to business. This type of profile allows you to include a contact number and email address.
2. Create a list of key hashtags: Choose several hashtags relevant to your industry, analyze them, and see what kind of content is being published with them. This way, you can find the most effective hashtags to help your brand appear in Instagram's search results. According to some studies, posts with 7 to 10 hashtags tend to get better results.
3. Use different formats: Don't forget that this social network not only offers profile posts but also a dedicated tool for 24-hour stories (Instagram Stories) and a format for videos longer than one minute called IGTV. With these tools, you can offer your customers diverse content that fosters a closer connection with your brand.
4. Run activities and contests: It's important to design unique activities for your audience that make them feel valued, as they perceive this as a reward or incentive from the brand.
5. Introduce your team: Remember, people are tired of being referred to as a company and only seeing it as a business. On this social network, it's also crucial that they see your human side. Don't hesitate to introduce users to the people who make each of the company's tasks possible.

Phil González, author of the book "Instagram: Much More Than Photos," recommends that to succeed on Instagram, it's important not to seek it out or strive for success, but rather to simply be yourself. Think about what might interest your potential audience and present it in the most engaging, approachable, and straightforward way possible. Of course, it's always helpful to know which hashtags to use to get found and to employ marketing tricks, but being yourself will always be the most effective approach.

Did you enjoy this strategic TDS Break? Share it on your social media. And remember, if your brand needs an Instagram strategy, write to us here so our ideas team can help you.

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