You invested money and your website isn't working!
Believe it or not, many business owners and entrepreneurs encounter this horror story more often than we'd like, and if you're thinking about developing your own website, the Ideas team will tell you about 6 factors that can turn your website into the next Winchester mansion.
1. Lack of SEO: The horror story begins when, after launching your website, you don't receive any traffic. This can happen because it lacks SEO, or organic search engine optimization.
But what is SEO? It encompasses all the actions taken on your website to help it be found more easily by people interested in your services. Furthermore, did you know that the results on the first page of Google receive 91.5% of the clicks?
2. A slow website: This thriller happens when a user finds your website and it takes a long time to load. It's a problem because the average time a person is willing to wait for a page to load is 2 seconds—yes, just 2 SECONDS! But why does this happen? The answer—according to information provided by our development team—can be due to three factors:
Large image sizes.
Poorly optimized resources.
Problems with the server hosting your website.
3. Lack of responsive design: You're probably already more than aware that browsing habits have evolved, so much so that according to Think With Google:
"Mobile internet usage exceeds 50% in the 63 countries included in the Consumer Barometer Study"
Thanks to these statistics, Google issued a terrifying announcement in 2015: It will begin penalizing all websites that are not mobile-friendly, which means they will no longer appear on the first page of search results, and advertising for them may become more expensive.
Is it clear now why NOT having a responsive website design is a real nightmare?
4. Having a bad hosting service It's like dreaming about Freddy Krueger, because when you hire this service you expect your website to be hosted on a secure server, load quickly, and be relatively inexpensive (a real bargain!).
However, you end up facing a nightmare where your website is prone to viruses, hacks that compromise your security and that of your customers, or sometimes loads very slowly without you being able to do anything about it.
5. A website that is difficult to navigate It's like playing with a Ouija board: a pointless and confusing process.
This is precisely what should NOT happen on your website. On the contrary, your visitors should easily find information that meets their needs. To achieve this, there's a philosophy called "User Experience" that seeks to evaluate how users feel when interacting with a website, considering parameters such as ease of use, perceived value, usefulness, and efficiency in performing the intended tasks.
6. We've saved the worst nightmare your website can have for last: a virus. This tiny problem will not only affect your search engine ranking, but also your advertising on Google Ads, Facebook, LinkedIn, Instagram, and all pay-per-click platforms.
But how can you prevent it? Here are four recommendations from our web development team:
Update the code and libraries.
Avoid using weak passwords.
Update the content management system.
We hope you enjoyed this article! And remember, if you need a secure, custom-built website and personalized advice to avoid these kinds of problems, you can hire our team of ideas. here.
And to conclude…
I want peace, I want love, I want a good website please.b por favor.
Imagining a project before it exists is no longer a dream; it's a reality thanks to 3D visualization. This technology transforms blueprints into hyper-realisti
Keys to Market Research
Understanding your audience is key to any successful strategy. Market research allows you to obtain real and valuable data about wha
Win over the new generations.
Brand design is key to connecting with consumers. In recent years, logos have evolved to adapt to new market demands. Here are
Does your brand already have a voice? We’ll help you find it.
Does your brand have a voice?
You've probably heard this before, but have you ever stopped to think about what it really means for your brand to have its o
Work with us:
Join the team
Back to blog 
