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The importance of email marketing in digital transactions

The Dot Studio

Eighty percent of people check their email and social media daily, making email marketing highly relevant today. With the right strategies, it's possible to achieve the desired results and even exceed expectations.

Digital transactions have increased significantly in recent history, and the pandemic has caused e-commerce to skyrocket. As a result, email marketing strategies have had to improve to encourage purchases through these digital channels, leading to more effective email campaigns.

For example, dates like Black Friday, Cyber ​​Monday, and VAT-free Day in Colombia serve as benchmarks for understanding the importance and power of email marketing in online and in-store purchasing decisions.

Gathering information about people has led to increasingly large brand databases, making it necessary to refine and personalize the messages each user receives in their inbox. This helps reduce the risk of emails being marked as spam, which was common in the past when we received a flood of information that overwhelmed us.

Now, it's easier for companies to send personalized emails with a storytelling element that compels you to read to the end, which is truly fascinating. It fosters a closer interaction on this channel and provides more relevant information.

Some tools that have helped improve the effectiveness of these campaigns include MailChimp, HubSpot, Salesforce, and SalesManago. These tools help create personalized and automated communication flows, allowing us to understand our customers better every day and send truly relevant information.

Did you enjoy this strategic TDS Break? Share it on your social media. And remember, if your brand needs an email strategy, write to us here so our ideas team can help you.

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