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The magic of product photography

The Dot Studio

The magic of product photography
Product photography quality standards are usually higher because the goal is to present the best image of the product while remaining true to its characteristics.

Objectives of product photography:
Arouse interest: make potential buyers want to own the product or learn more about it.

Visual description: the photos should provide as much information about the object as possible.

Bring the product closer to the buyer: the information you provide with the photograph will make the buyer feel like they know the item.
Differentiate it from the competition: a successful product photograph stands out from the rest due to its quality and perfection.

The first step to success in product photography is having a good background. You can rely on a neutral background; always choose a neutral background, whether white or black, depending on what you want to achieve in terms of lighting and reflections, and also depending on whether your object is opaque or translucent.

White background: This is used for photographing brightly colored objects and food. Objects on a white background are much easier to cut out and will integrate seamlessly into catalogs, brochures, magazines, and websites.

Black background: Black backgrounds lend a sophisticated touch to photos and can create elegant effects with transparent products.

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