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The usefulness of the conversion funnel in digital marketing

The Dot Studio

When we want to sell and attract people with the goal of generating conversions that become customers or consumers of our product or service, we can use a sales funnel. This is a digital marketing methodology that defines the steps a user must take to achieve a specific goal on a website. It's directly related to the objectives we set. The most common approach is to differentiate five basic phases or stages in the conversion funnel:

Acquisition: Raising brand awareness through various digital marketing strategies, such as SEO optimization, social media campaigns, and content creation, to gain visibility and recognition in our sector, attracting as many visits as possible to our website.

Activation: Now it's time to earn the audience's trust and interest.

Retention: The goal in this phase is to build loyalty and keep visitors on our website as long as possible. To achieve this, it's essential that they become registered users or leads, which will provide us with their data and allow us to track their progress.

Sales: Our audience has now become actual customers. It's important to make the process as simple as possible, with as few steps as possible, so the customer doesn't give up due to the complexity of the process.
Referrals: This is a post-sales objective where we aim to ensure that customers who have already purchased from us are satisfied, return, and recommend us.

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