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Why use TikTok to generate sales?

The Dot Studio

As we have seen, this social network is increasingly attracting more users around the world, and with it more opportunities to engage with our target audience and obtain more sales from a "different" or unconventional channel.

TikTok Ads

But how viable is it to generate sales from this platform? Well, to be sure, TikTok is a tool you can use to redirect traffic to your website or sales channel; however, a new option called TikTok Ads has been tested, which allows you to use hashtags and filters that can be sponsored by brands, along with a full-screen banner.

Guess as a success story

As a result of an excellent TikTok strategy and the use of this tool, we can see the case of Guess, who focused on Generation Z and the so-called millennials as a target audience to publicize their campaign, which was a specific collection, using TikTok Ads they managed to amplify their message, using the hashtag #InMyDenim.

Additionally, they were also creating content with influencers and inviting people to participate in a challenge that involved showing off a new look using a pair of jeans from this brand. As a result, they achieved a viral campaign, along with 5,550 response videos and millions of views and comments.

In conclusion, TikTok can be a great ally for generating sales if you have an excellent digital strategy.

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