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World Record Egg: Strategy or luck?

TDS Creativos

Stop everything! An egg has the most-liked photo in Instagram HISTORY! With 41 million likes in just 10 days (from January 4th to 13th), they've done it, while thousands of community managers, social media managers, planners, marketers, and influencers around the world are like this:

At The Dot Studio, we investigated the core of this phenomenon, which several brands have already leveraged to generate engagement with their communities, and we drew our conclusions so that you can apply it to your business's social media.

• Remember the power of a sense of belonging: Social media was created to bring together people with shared interests. The EGG GANG case is no exception, since, while their interest isn't exactly the properties of an egg, it is about being part of the group of people who, with their "double tap," helped make this image the one with the most likes in history.
• Have a clear message: Often, the mistake we make in advertising and in life itself is: NOT MAKING THINGS CLEAR (even if it's shouted). In this case, the objective and what they wanted to achieve was clear from the start: "…beating the current world record held by Kylie Jenner."
  • The energy of the haters: Although the account has clarified that it has nothing against Kylie, it is possible that mentioning her also sparked the interest of users who do identify with the lack of appreciation for the youngest of the Kardashian family and therefore, it could have been one of the key factors in the success.

• The importance of influencers: Let's remember that the post was made on January 4th. If it had been posted by an influencer, would it have taken 13 days to complete the challenge? Probably not. And this is where the "lucky" part for this account begins, since it's very likely that an influential person discovered the post and shared it in their stories, thus starting a snowball effect that helped achieve the result..
• It's time to recognize the power of social media: Because it doesn't matter if it was a social experiment or someone's joke. What matters is that EGG GANG is seizing the opportunity to capitalize on its viral success by selling egg-themed merchandise, and the best part is, they're doing it without paying for social media ads, newspapers, or influencers. Which, to us, is genius.

Finally, if you enjoyed this post, give us a like and let's make this blog post the most liked, or share it to see if we can break any records. And if you need help with your social media strategy, you can find us. here. 

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