Lifeguard Kits

It's time to intervene and find a new graphic approach

After two decades in the market, it's clear that the brand identity no longer meets customer expectations and is no longer appealing to consumers. It's also a good time to refresh the brand and try to communicate with consumers using a more current and modern approach.

A logo can save a brand from oblivion or anonymity.

Transforming Lifesaving First Aid Kits

Over time, consumers, lifestyles, and communication channels and media change. Why don't brands? Brands also change over time, which is why it's important to keep their corporate identity updated, since 20 years ago there were no social networks or websites (like today's). Nowadays, logos are designed with how they will look on these platforms in mind.

Communicating trust, security, and support

Two icons were chosen to represent this. We proposed: a cross and a life preserver. The cross is associated with health and emergencies and is an element already recognized in society, thus fulfilling the brand's objective. Subsequently, we combined these two elements and observed that they create a clean and precise unity that represents the brand.

Adaptability and Transcendence

We create a logo that adapts to all the client's needs, both for their physical products and everything related to digital media, so that it is recognizable in any presentation and circumstance, without losing its essence.

Color Psychology: Sobriety, Security, and Protection

To achieve a brand identity with the aforementioned characteristics, we relied on color psychology to implement tones that make people feel safe and protected, within a graphic style that also conveys sobriety. The color palette we used was:

Typography speaks louder than words

Choosing the right typeface to represent what Lifesaving First Aid Kits is all about is an important task, as it determines how the brand's message is interpreted by consumers. To achieve this, we used the following typefaces and assigned them specific uses to create a cohesive message: