CIH Laboratory

Creating high-quality formulas and brands, combined with innovation and logistics, requires a comprehensive process of research, development, and creativity. To achieve its clients' objectives, CIH Laboratory decided to enhance its graphic communication through a logo that expresses its essence, values, and vision.

The Brand Building Process

Our Values: Creating with love, respect, and passion, geared towards graphic design from the laboratory.

It all starts with a logo, and that's why we use our ingenuity and creativity to unify a graphic concept that represents the brand based on its pillars: Innovation, quality, and technology. These, combined with our values, have allowed CIH Laboratory to evolve.

Creating a Brand Identity

The creative process involves several design proposals, but in the end, only the most coherent one that meets expectations will remain. In this case, we explored the concept of a periodic table. Consequently, starting from there, we observed that the most suitable way to interpret it is to use chemical structures, which generates greater legibility and memorability in the consumer's mind, as does a clear and clean typeface.

Logo Adaptation

The logo is one of the first things that generates brand recall, along with the name and colors. Therefore, it is essential that the logo adapts to any type of exposure or environment. In this case, adaptation was considered for digital channels (website, social media, and digital advertising). Additionally, it was also ensured that it was legible in physical locations such as merchandising, labels, invoices, papers, and documents, among others.

Choosing for Better Understanding: Typography

As mentioned previously, legibility is important when communicating a concept in the logo and the rest of the graphic design, since its placement, size, and context allow for optimal interpretation and prevent any misunderstandings for the user or consumer. To facilitate quick and accurate interpretation, we have chosen the following typefaces and specified their uses:

Colors give a better impression

We wanted CIH Laboratory to express itself in a minimalist and modern way. To achieve this, in conjunction with the typography and logo, we used the following colors, which give a better sense of what the brand is about.