New image, same trust

K2 Seguros was looking for a logo change that reflected modernity and friendliness. With the aim of evoking its values, a new logo was created that conveys freshness, approachability, and a customer-centric focus. Discover the design that reflects the new era of K2 Seguros and its commitment to the security of its clients.

Inspiration in every detail

In our design approach for the new K2 Seguros logo, we focused on the letter K and its repetition, creating a composition that evokes mountain peaks. This choice not only represents modernity and legibility, but also symbolizes the risk that mountains represent.

K2 Seguros wants its customers to purchase insurance with global coverage and assistance, providing protection against any challenge they may face. The result is a striking and memorable logo that reflects the essence of K2 Seguros and its commitment to caring for its customers in any situation.

The Power of Shades

Each shade represents a fundamental aspect of the brand: protection, security, and trust. Following the client's request and as the best option for developing the logo, the different shades were implemented. This combination in the K2 Seguros design reinforces its commitment to providing its clients with a great experience in the world of insurance.

Modernity and Clarity in Design

The choice of the Cera Pro Sans Serif typeface in two weights, medium and regular, is a key element in the K2 Seguros design. This typeface combines simplicity, curved terminals, and a sense of harmony for the user, while also adding a touch of modernity and cleanliness to the design. With its legible and contemporary style, the Cera Pro typeface reinforces K2 Seguros' image as an accessible and reliable brand. Through these characteristics, the design stands out for conveying professionalism and ease of reading, capturing the public's attention and generating a pleasant visual experience.

Protection in every detail!

A complete guide that includes safety spacing, guidelines for logo misuse, applications in different formats, primary and secondary colors, and typography specifications. An essential tool for maintaining brand coherence and consistency across all communications.